China appears to have relaxed its rule limiting the number of Hollywood films that can be shown each year in a bid to boost slowing box office returns.
In the last few days, a number of Hollywood films have secured release dates, pushing the total released in China this year to at least 38, compared to the usual quota of 34. Deepwater Horizon, Keeping Up With the Joneses and Miss Peregrine’s Home for Peculiar Children have been given release dates, and films including Doctor Strange, Trolls, Allied, Moana and Sully had been confirmed.
The quota of 34 applies to films imported on a revenue-sharing basis, allowing US distributors to collect 25% of box office revenue. Other films can be imported on a flat-fee basis – in which Chinese distributors pay one fee and keep all of the profits – and account for about 30 films a year.
According to China Film Insider, a spokesperson for the Chinese film bureau denied that the quota had been exceeded, saying some of the films did not count towards the number as they were “cultural exchange projects”.
ga gamba 1d ago
China expects the advanced states to fully open their markets whilst at the same time protecting its own industries. Unequal reciprocity and delayed access are just two of the many failings of the free-trade treaties.
ashleyhk ga gamba 1d ago
True across all industries but the West is finally waking up. Even the Germans are fed up
Nick Greaves 1d ago
They could retained their ideological purity by importing old Soviet films about glorious tractor drivers working over and above the odds for the glorious fulfilment of the latest glorious 10 year plan.
shanshuitianqi Nick Greaves 1d ago
Is that supposed to be funny?
You don't know much about modern China do you.
shanshuitianqi 2d ago
Excellent news. Though I'm sure in some way there has been far more than 34 US titles a year. An art house cinema I used to go to in Beijing usually had about 5 US films a month, that would put it well over 50, not to mention many French, German, Turkish etc..
snackie shanshuitianqi 2d ago
I guess the ones over 34 that were Hollywood films, would have been ones on a flat-fee or cultural exchange basis as per the article.
shanshuitianqi snackie 2d ago
Could be. So there does seem to be considerably more than 34 in the past few years. Many lower budget or independent films and some B movies. Then just about everything eventually goes to their legal streaming websites within 6 months.