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更新:2018-11-20 22:17:27  |  来源:转载  |  阅读:227

It’s the world’s biggest shopping day event of the year.It generates more than the online sales of Black Friday and Cyber Monday combined.I’m talking about Singles Day.Singles Day is an annual 24-hour shopping event in China.It brings in billions of dollars in sales and uses celebrities to promote.the countdown in the hours leading up to midnight.It takes place on November 11th, a.k.a 11-11.And it emerged as a day to celebrate, well, being single. Hence all the “ones”.It’s a day for young people in China to buy something for themselves.But now, it doesn’t discriminate, with consumers from all age groups and relationship statuses getting in on the sales.



Just take a look at how the sales have grown since first launching back in 2009.Given China’s massive population of nearly 1.4 billion people and rising middle class ,that’s increasingly using smartphones, it’s helped catapult Alibaba’s Singles Day revenues from just about $8 million in 2009 to today’s $25 billion.Let’s break down the numbers of what happened in a single 24-hour period in 2017.Alipay, the payment platform of Alibaba, processed 1.48 billion payment transactions.At its peak, it was handling 256,000 transactions per second.Meanwhile, more than 775 million parcels were shipped from that day’s orders.That’s more than double the number of people in the U.S.


And to promote Singles Day.It takes advantage of China’s mobile-first market by hosting live streams events featuring celebrities,and puts on fashion shows, and broadcasts them on numerous social media platforms as well as several Chinese TV networks.It’s even brought in celebrities including Nicole Kidman and Pharrell Williams as part of these events.Alibaba now has more than 617 million monthly mobile users but even though the national consumer frenzy on Singles Day was originally started by Alibaba,other Chinese platforms like JD.com have joined the trend.


JD.com is one of China’s biggest e-commerce players, which competes with Alibaba.It’s also partially-owned by Tencent.And joining the Singles Day trend has paid off for JD.com.In 2017, the company reported more than $19 billion in sales in an 11-day period centered on Singles Day.Alibaba now calls the annual event, a Global Shopping Festival,in an effort to expand it to consumers beyond China.It’s doing this by promoting it on Alibaba-backed Lazada, a Southeast Asian e-commerce platform,as well as promoting it on AliExpress, the platform that sells products to international online buyers.Single or not, the shopping event has become a hyped up and popular day for Chinese consumers which has propelled its rapid growth.But whether Singles Day can break out beyond China’s borders, well, it remains to be seen.



Lppoqql,2 days ago
This is why the trade war is a losing battle for US


Ibnu Halil,2 days ago
How they handle 250k trnsction per second holy cow...unbrainable.


Akmal Ahmad,2 days ago (edited)
The guy who come up with single's day certainly did fool alot of people. Buy gifts for yourself on single day has to be the best marketing ploy


Venom 007,2 days ago
11/11 happening in Bangladesh


Vino Satwika,1 day ago
They have it too in Indonesia this year. A lot of online shopping platform celebrates Singles Day and gives big promotion or discounts, even for items like movie tickets.


yg baik2,1 day ago
I'm just done shopping at Lazada for 11/11


Anderson Mattos,1 hour ago
Who bought a POCOPHONE on this 11/11


Michael S,22 hours ago
They invited Mariah Carey for Double 11 gala this year.


DORIAN PRIME,3 hours ago
So singles day is a fake holiday that takes advantage of lonely people and replaces love with material objects..