The Spring Festival is traditionally a time for family gatherings in China. In recent years, family travels have become increasingly common that help to drive a tourism boom across the country. Guangdong, Sichuan and Hunan received the most tourists among all provincial regions. Nearly half of travelers drove instead of taking public transportation.
Overseas travel remained popular, with Chinese tourists from nearly 200 cities visiting 68 countries and regions during the holiday. Nearly half of overseas travels were independent tours rather than escorted group tours.